Brand Licensing Europe 2020

Expose Travel has many years experience in assisting major licensing industry companies with travel and accommodation needs for the major fairs around the world.

We are now able to offer an early opportunity to secure your on-site hotel for BLE 2020, at the exciting new location of ExCel, Docklands.

UBM has confirmed that Brand Licensing Europe is relocating to ExCeL London from 2019, as part of its ambitious strategy to evolve the show, attract even more European licensees, retailers and licensors and improve the customer experience for both visitors and exhibitors. UBM has cited the accessibility and flexibility of space at ExCeL, as well as the thriving out-of-hours social scene the area offers following the 2012 Olympic regeneration programme as reasons behind the decision.

The move is receiving full support of the move from show sponsor, Licensing International.

“Moving BLE to east London makes perfect business sense on all sides,” said BLE brand director, Anna Knight. “Over one third of our visitors fly in from continental Europe and we have big plans to grow this – let’s not forget, the show is called Brand Licensing Europe – and the Elizabeth Line (which opens on December 9 and will run every 2.5 minutes) is a total game changer, offering a direct link from ExCeL to Heathrow Airport in just 40 minutes. City Airport is also close by and there are three DLR stations onsite.”

The new transport connections plus the regeneration of the local area will also have wider implications for improving the customer experience at BLE.

The number of hotel rooms within a five-minute walk has more than doubled since 2009 to 2,700. And the Elizabeth Line makes it possible to travel to an additional 40,000 rooms in under 20 minutes.

“We are very aware how sociable the licensing industry is and how important it is to our visitors and exhibitors to have access to great bars and restaurants to continue networking after a full day of meetings.”